My main focus with web design has always been the graphic design aspect behind it. Because I lived in a small town, our community college didn’t offer a program as modern as graphic design would have been, so I stuck it out through the Associates degree in Web Design. But, due to my eye for design, I have morphed my career into the design direction one mailer at a time.
Email advertising, everyone uses it, but is there always a right or wrong way to produce it? Mass distributions are sent out on a daily basis featuring new products, blog posts and price reductions in hopes to turn over a couple of sales. A few companies may be brave enough to maintain a mailing list, put everything together and hit the send button. But how many of those people actually know what they are doing?
The majority of web sites are composed of a language such as HTML, paired with a Cascading Style Sheet (hereby known as CSS). What many individuals do not know, whether they have taken a look at source code or not, is that email newsletters are generally written with the same coding as a web page. If you have hired a designer to handle your advertising they will know exactly what I’m talking about.
One very important part of creating a successful newsletter, besides the overall design, theme and color, are the products alone. Really, it doesn’t matter too much which products in particular you are choosing to go with, but rather, the images themselves. Color, composure and light effect images from the day they are photographed. And whether your supplier has provided images or not, contrary to popular belief, you cannot take a quick trip online and simply save a few images from Google. This is an illegal action that, without the owners written consent, may wind you up between a rock and a hard place.
Still interested in pursuing a DIY path? Great! Tune into my next post as I go more in depth with initial creation, all the while exploring your low cost options. Don’t miss it! Subscribe to my blog today.